Made-to-order product customizer

The brand is not named here.

A new made-to-order apparel line needed more than a configurator. There was no identity, no site, and no shop platform. Visitors had to understand the brand, design a piece, see it, and send a request a maker could work from — without online payment.

Situation

Off-the-shelf builders can list SKUs. They cannot invent the brand, run a marketing site, do live fabric preview with per-material colour limits, or turn a design into a structured request the owner can quote from.

The workshop quotes and invoices offline. A checkout would have been the wrong system.

What I built

Brand. Visual identity for launch: name direction, mark, colour, type, tone, and marketing imagery, built so the client can swap assets later.

Marketing site. Image-led pages around the offer: how it works, made-to-order, a path for groups, legal pages, SEO. The site exists to get someone into the designer and out with a clear request.

Configurator. Five steps: style, colour, lettering, size, summary. Catalog-driven cuts, fits, age groups, and materials — only the colours that fabric actually comes in. Front and back photoreal preview (photo bases and mask atlases; zone recolour keeps the fabric’s light and folds). Contextual render of the same design. Live estimated price; some options flagged as quote items. Shareable configuration links. Cart with thumbnails, quantity, and edit-in-place. Size step with a measurement guide, not only S–XL labels.

Mail. Submit is an order request, not a payment. The owner gets a structured email: every line, the full customization spec, contact and shipping. The visitor gets a confirmation. The same catalog drives the UI, the price, the share link, and that spec — a maker should not have to guess. The form has basic abuse protection.

Outcome

The flow is live. Someone can meet the brand, design a piece, and send a request the owner can quote from. I am not naming or linking the brand here until they say I may.

What I cannot show yet

The name, the URL, and screenshots of the live customizer or the identity. A distinctive public product is easy to recognize. Permission first, then artifacts.