Job Product configuratorClient Made-to-order apparel brandPlatform Custom web appSource The brand's catalogue of cuts, fabrics and colours
A product configurator for a made-to-order apparel brand
Customers design their own piece, see a photoreal preview and a live price, and send an order that arrives as structured production data. Live since July 2026.
- configuration steps
- 5
- photoreal views per design
- 2
- live since
- Jul 2026
- follow-up projects
- 2
BeforeAn idea described by email, priced by hand
NowA structured order: style, colour, lettering, size
Situation
A new made-to-order apparel brand sells pieces that customers design themselves: cut, colours, lettering, size. Before launch there was no shop, no identity and no way to turn a customer's idea into something the workshop could make.
Problem
Off-the-shelf shop builders list fixed products. They can't show a photoreal preview of a custom design, limit colours to the fabrics that actually exist, price a combination of options live, or hand the workshop a request it can produce from without guessing. And the workshop quotes and invoices offline, so a standard checkout would have been the wrong system.
What I built
- A configurator in five steps: style, colour, lettering, size, summary. The options come from a catalogue the brand maintains, so only real cuts, fabrics and colours can be chosen.
- A photoreal preview of the front and the back, built from photographed bases and masks, so the fabric's light and folds stay real when the colour changes.
- Live pricing from the same catalogue, with some options flagged as quote items, plus shareable links to a design and a cart with editing in place.
- Structured orders: a submitted design arrives as an email the workshop can produce from, with every line and the full specification, and the customer gets a confirmation. The same catalogue drives the interface, the price, the share link and the production data.
- The brand and site around it: identity, an image-led site that leads into the designer, legal pages and search optimization.
Result
The configurator has been live since July 2026. The brand has since added an English version and a currency switcher, and further developments are planned as it grows. Every custom order now reaches production as data, not as a sketch.
About the client's name
The brand isn't named or linked here yet, and no screenshots of the configurator or the identity are shown, since a distinctive product is easy to recognize. They appear once the client agrees.