Why Performance Matters for Marketing Sites
Every second a visitor waits for your site to load is a second they might leave. For a studio or agency site, that first impression shapes whether they trust you with their project.
Speed builds trust
A fast site signals that you care about details. It shows you ship quality work—not just talk about it. When your own marketing site is sluggish, it undercuts the promise of “we build great digital products.”
Accessibility is part of performance
Performance isn’t only about load times. It’s about how quickly users can do something: find your work, read your offer, or start a conversation. Keyboard navigation, clear focus states, and readable typography all contribute to a site that feels responsive and usable.
What we aim for
- Fast first paint — Content appears quickly, even on slower connections.
- No scrolljacking — The page behaves predictably; users stay in control.
- Reduced motion respected — Animations respect
prefers-reduced-motionfor those who need it.
If you’re planning a new site or a refresh, consider performance and accessibility from day one. They’re not extras—they’re foundations.